Whats that?????????
A videotaped performance of a recorded popular (or unpopular that then gets popular after the video) song, usually accompanied by dancing and visual images interpreting the lyrics.
Why??????
Simply to promote the artist and the single.
The best example of a music video (well not the best but i really like this one and I'd like to tell you why) Macklemore & Ryan Lewis - Thrift Shop
Locations
Macklemore and Ryan film in several different settings which all go with the lyrics. It all makes the video more exciting to watch as it feels like wherever the singers are going, the audience are going with them. At the beginning they look like they are outside a school/building then they use the car as a prop to travel on the road with to get to the club which is another location.And the location that is probably the most significant in the video because of the title is the 'thrift shop'
Editing and Camera
I like the way this video was edited as there are several cross cuts back to the previous locations to keep the audience updated on whats happening in the location. There also jump cuts to different locations and characters that make surprise the audience as we don't know whats going to happen next. Also you don't always see this in music videos but I've been noticing them more recently, at the end of the music video there's credits to the director which is something you usually see in the beginning of a film opening.
The camera was used in several ways as i noticed a lot of panning and tracking in this music video to follow the characters around the club and thrift shop while they look straight at the camera. There are mostly medium shots to show the character in the location probably playing around with a prop.
Props and costume!!!!!
This is one of the biggest reasons why i really like this video because they go all out on the props and cosyumes. There is without a doubt over 1000 props used in this video including clothes, bikes, scooters, shoes and it all helps to set the scene and atmosphere. There were instruments used in the video however it wasn't used in a typical way (in a band) it was a broken piano being bought from a thrift shop. There are some significant props used in this video for example to car as there are many shots in the video which feature the car and the furry coat as the lyrics contain words about the coat.
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