Andrew Godwin
Theory on music videos
1)
Andrew Godwin believes that traditional narrative analyses don’t apply to pop
videos. The reason for this is that, firstly the have to follow the story line
of the song, which doesn’t show the normal narrative structure which is
normality-problem-resolution. Secondly, in pop videos the singer is both the
character and narrator. Thirdly, the singer looks straight at the camera to
involve their audience.
Pop
videos rely on repetition and therefore the video usually repeats images,
similarly to the way the song repeats choruses or lines. Pop song and videos
both have a form of closure and ending. In pop videos the song and video both
fade away to end.
There
are three types of relations between songs and videos, which are called
illustration, amplification and disjuncture.
- · Illustration is when the video tells the story of the lyric.
- Amplification is when the video introduces new meanings that do not contradict the lyrics but adds layers of meaning.
- Disjuncture is when there is little connection between the lyrics and the video or where the video contradicts the lyric.
A music
video that shows amplification is Taylor swift- we are never getting back
together
A music
video that shows Disjuncture is ‘Bruno Mars- The lazy song’ this is because the
music video and the lyrics have little connection.
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