Carol Vernallis Experiencing Music Video: Aesthetics and Cultural Context
Carol Vernallis studied editing and camerawork closely in music videos. This was her outcome from her observations-
- Edits in music videos are increasingly frequent than in films therefore many stand out as disjuncture
- Editing seems to have a rhythmic basis closely connected to the song
- Rules of 'continuity' editing are broken in order to draw attention to what is in the music video
- Music videos draw attention to themselves by embedding special effects such as wipes,fade in and out , black and white filter
- Jump cuts are often used
- Base tracks are used frequently to give the music video a structure
- Camera may move in time with the music
Marina and the diamonds - primadonna
This music video conveys the conventions of Carol Vernallis observations
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