"In a world ordered by sexual imbalance , pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly." Laura Mulvey - 1992
The Male Gaze
Laura Mulvey believes that when watching a music video , the audience have to view the characters from as a heterosexual male. She aslo believed the male gaze was suggesting how women see themselves.
Mulvey claimed that women took a passive role in music videos/films therefore women becoming objects and men playing an active part.
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