RESEARCH:Andrew Goodwin's Theory

A man named Andrew Goodwin had a theory called ' Dancing in the Distraction Factory 1993'. He feels that traditional narrative analyses doesn't really apply to pop videos. Reasons are because pop videos approaches narrative which is from a different angle to novels and films. Pop videos are built around songs and they use the singer both as a narrator and a character in the video.

Andrew also says that pop videos rely on repetition. The video repeats images in the way the song repeats choruses or lines. Also repetition can be used for recognition in other songs.