What is a Music Video?
A music video is simply a videotaped performance of a recorded popular song, usually accompanied by dancing and visual images interpreting the lyrics. However, the production of a music video is far from simple. It can be very experimental and stylized utilizing a different structure, camera and editing techniques that we aren't familiar with seeing in conventional broadcast moving image texts, such as TV drama or News.
What is the function of a music video?
The purpose of a music video is to sell the song in a way that the audience can remember the song from the video. Also to provide the viewers with a better understanding of the song so they engage with it both visually and audibly( story telling). To entertain the viewers by highlighting that talents of the artist, which can be dancing, singing, performing and also their physical appearance. A music video is also a marketing tool that is used as a visual aid to help sell the artist.
(telephone by gaga and beyonce )
This is a short film as much as pop video. This music video was a huge media event and Lady Gaga also commented " What i like about it is it's a real true pop event, and when i was younger, i was always excited when there was a big giant event happening in pop music and that's what i wanted this to be". The single sold 7.4 million digital companies worldwide in 2010, making it one of Gaga's best- selling singles. Apparently, with this video, Gaga became the first star to top 1 billion views on YouTube. A publishing magazine named ' Rolling Stone' commented " Gaga turned this companion piece to 'Paparazzi' into a pop culture event, roping in the Pussy Wagon From Kill Bill and a fancy co-star Beyonce. The Thelma and Louise arc has Beyonce and Gaga out of jail to poison a diner full of customers, who look practically sepia-toned next to the bird-in-heat style costumes Beyonce and Gaga shimmy around in..."
This is a short film as much as pop video. This music video was a huge media event and Lady Gaga also commented " What i like about it is it's a real true pop event, and when i was younger, i was always excited when there was a big giant event happening in pop music and that's what i wanted this to be". The single sold 7.4 million digital companies worldwide in 2010, making it one of Gaga's best- selling singles. Apparently, with this video, Gaga became the first star to top 1 billion views on YouTube. A publishing magazine named ' Rolling Stone' commented " Gaga turned this companion piece to 'Paparazzi' into a pop culture event, roping in the Pussy Wagon From Kill Bill and a fancy co-star Beyonce. The Thelma and Louise arc has Beyonce and Gaga out of jail to poison a diner full of customers, who look practically sepia-toned next to the bird-in-heat style costumes Beyonce and Gaga shimmy around in..."
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