Saturday 28 September 2013

RESEARCH-What is the function of a music video?

What is a music video

A music video is a recoded performance of a song. Its usually accompanied by dancing and visual images interpreting the lyrics.

The function of a music video is mainly to promote the artist and their album. However this differs depending in the genre, for example Dubstep video is used to entertain because dubstep is dance music.

A music video has many functions, for example

  • Sell the song and leave a memorable music video
  • So the listener would understand more about the song
  • Entertaining
  • create a memorable visual for the song to increase its chance to sell
The best example of a music video in my opinion is Micheal Jackson- Thriller. Thriller is a very popular music video. The reason I think this is a very good music video is because its very entertaining, he was acting, singing and dancing which made the video very effective. Its a 13 minute music video that was released on December 2, 1983 and was directed by John Landis. The Budget of the music video was $500,000 and the sales were 9 million units. This music video is the most successful video in pop culture and is listed in the Guinness world record as the most successful music video. Although the music video was released in 1983, everyone still know about it and enjoys it.

The music video was MTV'S first world premiere video and was voted as the most influential music video of all time. Thriller had a profound effect on pop culture and was named the watershed moment for the music industry.

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