RESEARCH- Carol Vernallis

Analysing media language in music videos

1) Carol Vernallis observed that edits in music videos come much more frequently than in film

The main points of Vernallis observation is summarised bellow:

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•      Vernallis says that the usual rules of ‘continuity’ editing are broken down in order to draw attention to what is on screen.
•      Edits such as wipes and special effects are used to draw attention to themselves
•      Jump cuts are used a lot
•      A base track is used a lot in order to give the video structure 
•      The camera usually moves in time with the music 

2) The music video ‘ Taylor swift- I knew you were trouble’ uses a lot of jump cuts, which links to Vernallis observation

b)The music video ‘ little mix- wings’ use some special effects to draw attention to themselves, which links to vernallis observation.

c)The music video ‘Bruno mars- just the way you are’ supports Vernallis first point that the rules of continuity are broken down.