Andrew Goodwin

Andrew Goodwin - 'Dancing in the Distraction Factory'

Andrew Goodwin believes traditional narrative analyses such as Todorov (when a problem occurs then a solution is found and then the problem is solved - E.g boy meets girl scenario) don't apply to pop videos.
This is because pop videos are attempting to be more artistic and approach  a different angle from novels and films.

The reasons for the different narrative structures are as follows -
▪   Pop videos are containing songs therefore the song tends not to propose traditional narrative structures
▪   The pop video uses the singer both as narrator and character
▪   The singer constantly attempts to engage the viewer with the performance by looking directly at the camera

Andrew Goodwin believes there are three types of relations between a song and video:

1.Illustration-  when the video tells the story of the lyric which could be expressed through dance to portray the moods and feelings.

Taylor Swift - We are never getting back together 

2. Amplification- when the video introduces new meanings that do not contradict with the lyrics       but add layers of meaning.

3. Disjuncture- when there is little connection between the video and the lyrics , often they are           contradicted.

Lady Gaga ft Beyonce - Telephone