Thursday 26 September 2013

RESEARCH:Laura Mulvey's Theory

Laura's theory is that she feels as though females are seen as sexual objects in music videos
For example this video below by Rihanna-You da One. She shows a lot of flesh and does poses which attract men a lot. She also leans on the wall sticking out her private part and swirling from side to side. This causes sexual attention. Also the black and white special effect is quite effective with attraction. In the beginning of the video, the camera does a close up of her shoulders and upwards where she is bare and looks like she isn't wearing anything.Also her hand movement when she touch down her throat it can cause sexual tension. The dances she does, where she spreads out her legs and brings them together(on-going routine) is another example that proves Laura's point right. Her hand gestures and her pulling down her costume is also sexual. Last but not least, the lyrics in the song also make it sexual and the effect of having certain lyrics writing in the video. For instance: "Pull me back" can have alternative meanings sexually.









 
You da one-Rihanna


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