Tuesday 24 September 2013

RESEARCH - My favorite student video???

Jem, Zakariya,Courtny and Fuzails music video!

^^ They recreated a music video by Two Door Cinema Club - Undercover Martyn
Why do i like it you ask?

The Genre of the music video is indie and even though indie is not the usual genre i would listen to, the video helps the song as it kept me entertained. It created an atmosphere with all the images and the split screens.






The mise-en-scene, sound, editing and camera angles in a music video can make or break a video however i think this video excels in costume, location and props compared to any other student videos i have seen before. Let me just start of saying that i liked this music video because it was simply yet effective because as a 17 year old i like being entertained when watching a music video. And i do like it when the video tells a narrative story which this one does a little bit as the lyrics are about a girl and she appears tin the video and 'whispers in his ears', it justs makes the video a little more exciting. The editing was well thought about and the acting skills were also awesome (except the guitar concept). I noticed the use of base track through the video and i was impressed at how the lead singer knew all the lyrics to the song. All these aspects show how much planning had gone in to the video as they thought about the weather, lighting as i'm sure they didn't want it to be raining on the day that they filmed. 

Location and camera angles

They had 4 different locations to film in 1) Rooftop 2) Fountain 3) In front of the statue 4) Park/garden . What was noble about it is that the two singers were placed in exactly identical postures in every location. The camera was in the same position in each location and the characters where the same distance apart.

Costume
Like the location, they both had a change of costume several times in the 3 minute music video!
A different outfit for each location 1) Rooftops - Suits with different color shirts for a professional/serious look 2) Fountain - a joke as they are wearing pajamas outside
3) Grey/dark colored tracksuit bottoms 4) Park - casual outfit white t-shirt and black jeans with converse. I like that they used contrast between their outfits and the location as its something that I've never seen in a a music video before. A lot of planning must have taken place and that must have meant that they had to film over 4 times in each outfit and location.

Props
There was only one main prop through the video which was a guitar that both the characters were holding. However it was obvious to the audience that they don't know how to play it but were strumming for the sake of it. I'm not saying that they should have had guitar lessons before filming that video but if they were going to use an instrument as a prop then make it seem more realistic as it was the only prop in the video. 

Editing and sound
As the filming was minimal and what some might call 'boring' i think the editing allowed the video to outdo any other music video as the image was constantly changing which kept the audience entertained. Also i noticed a bridge in the sound that linked the chorus and the verse which built tension for the viewers as there was a climax before the chorus each time. The split screens also added doubt to the video but it all worked out in the end!

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