The balloons would appear in every location, whether its behind the artist, or the artist could also be holding it or playing around with it.
The ballon would be linked to the group thorough out the whole album and therefore people would recognise them with it.
For example in Edsherans album the main theme is the colour oranage also in his music video theres lots of cats which became a slight theme as he discreetly inserted an image of a paw in his album cover.
The group name is called H3LIUM (helium) the 'I' would be the and image of a balloon and the number 3 is indicating that there is three people in the group.
The name would be kept in the same font and colour in the album cover, aswell as in the music video.
Taylor swift also does the same thing in her album cover, her synergy product in her album is her black hat. She wears it in the music video and its incorporated into everything she does album related. Also the theme colour is RED.
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