RESEARCH-Royals- Lorde ( us version)

I feel as though this music video is very effective. The reason being because of the everything being white and also the costume of the artist and the others in the video. They are all dressed in white and everything is very plain. There is main location which is inside the house  there is a lot going on and the changes of costume half way through the video is one of the only things that have colour in it.

There are similarities in this video that we would want to use in our music video. For example the shots where the artist doesn't sing but the song is on in the background. One contrast to our video is the artist in the middle of the white wall whereas in our video the girls stand on the side so that lyrics can be placed on the other half of the wall.