Screen shots from our own video and another video that influenced us to put some lyrics in to our video. The video is Girls Aloud - Something New. It was the editing that influenced us and the visual style as the writing was in big and almost black and white.
Following Carol Vernallis's theory :
Ways in which we followed her theory -- We used lots of jump cuts in our video, especially jumping from different locations or different camera angles from medium shots to close ups
- We definitely broke the rule of continuity editing and we broke it in certain places to grab the audiences attention for example the jump from the verses to the chorus
- For special effects we didn't add many to the video because we already had different colours and stuff going on in our music video so we added text to our videos to make it go with the white wall behind us in the photography studio
Following Goodwins theory
- Our music video followed his theory and we used the amplified theory
- Meanings and effects are manipulated and constantly shown through the video
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