Evaluation Question 1- ideas

Vernallis observation are;

1) The usual rules of ‘continuity’ editing are broken down in order to draw attention to what is on screen.

We followed this convention

    2) Edits such as wipes and special effects are used to draw attention to themselves

We followed this convention ( Cube at the beginning)

    3)   Jump cuts are used a lot

   We followed this convention

4) A base track is used a lot in order to give the video structure 

We followed this convention

5) The camera usually moves in time with the music 

We followed this convention

Dancing is in nearly every typical pop music video