EVALUATION - QUESTION 4

Question 4 

What have you learned from your audience feedback?

Over the period of making the music video and our ancillary work, we asked for feedback at almost every point of the way. We asked for feedback even before we started planning things like location and what we thought our target audience would want to see in a video. 

I've learnt that its essential to get feedback from our target audience because its our target audience that our media products are aimed at.

We got thorough feedback from our media teachers and our target audience for the rough cut and without the feedback our music video would have gone against the conventions of  a music video as it didn't have continuity editing. It made us look at our media product in a different light as after the feedback we had to go back and refilm at some of the locations. If we hadn't got feedback for our 'still chorus' then we wouldn't have filmed again at the kings cross fountain and lost marks for having a still chorus that isn't engaging with the audience due to it being too dark and the artists too far from the camera. 

After asking for feedback after the screening, we asked for feedback on twitter where it was easy to reach our target audience. 

Click here to see ancillary feedback - For my ancillary i was told that the synergy aspect is good and obvious and the black and white color was consistent. Although this made me look at my work in a different way because i could have used the colors black and white for synergy because we wear those colors a lot in the video.

Click here to see feedback after screening

Click here for teachers feedback from rough cut - from the teachers feedback we saw how an older target audience would see our music video and what they thought of it. We often got that the concept was good/nice as it was clear and concise through filming and thorugh the lyrics.